Speaking at The Wall Street Journal’s conference “Accelerating America’s Middle Market”, executives Hilary Manson, Michele Chambers and our own Jerry Wolfe discussed strategies around applying big data in business objectives. Jerry summed utilizing big data quite succinctly when he said:

If somebody’s trying to sell you a big-data project, kick them out. They should be talking to you about business challenges, business opportunities that might be available to you. Big data, and what you do with it, is a tool. It’s a means to the end.

Read the Wall Street Journal discussion highlights here.