We analyzed hundreds of thousands of ingredients, products, recipes and menu items at a sensory level and incorporated this data into our proprietary big data library. We then applied food science, culinary know-how and food behavioral insights to map this data with 16,000 aroma chemicals that describe the way a particular food, beverage or ingredient tastes. During this process we created a new digital standard for food that allows the classification of consumer taste profiles, products, dishes, recipes and beverages and then allow us to match consumers to their favorites!
“FlavorPrint” is the process of assigning a unique digital taste identifier to a person and any food item, much like the fingerprint of a person or the UPC code of a product.
We designed “FlavorPrint” to create the first industry standard for the intuitive digital visualization of a human flavor palate and a food item. In order to help your customers, we did this in a consumer friendly way by electing use a flavor mark that displays intensity levels and utilizes 33 core flavors. The result being that we can now help people find the food they love.