About Us
We understand the roots of the connected consumer in CPG

Why should you work with us?


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Our heritage

FlavorPrint, Vivanda’s first service, is the result of research and development that got its start at McCormick, a global food and flavor company. In 2014, McCormick and a group of employees agreed to spin the FlavorPrint technology into an independent business. Vivanda was born and we have been connecting people with food they love ever since.

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Leading the pack

We pride ourselves on being on the forefront fo both technology and digital marketing. Long before “The Connected Consumer” and “Digital Path to Purchase” became buzzwords in the food CPG industry, we started coining these terms and developing effective strategies to transform the food industry. We would love to share our experience with you to help you grow your business.

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Our team

We pioneered food personalization by assembling a high powered team with very unique skills. Our team brings proven and in-depth corporate and entrepreneurial expertise in the food and beverage CPG manufacturing and retail, technology engineering, data analytics, customer experience management and digital food marketing to you.

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Our mission

Our mission is to transform the future of food by enabling our food ecosystem partners to better meet their consumers’ needs. We want to be the effortless source of personalized food enjoyment and discovery.

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Our CEO

Jerry is a hands-on, visionary founder with an extensive technology background, profound food industry knowledge, and a wealth of relationships built over 30 years. While CIO and VP of Connected Commerce at McCormick Jerry realized that the needs and expectations of connected consumer were not being effectively met. Inspired by the latest developments in artificial intelligence, Jerry’s vision to create a service platform that was able to answer the age old question: “What do I want to eat tonight”, became true with building Vivanda.