Mintel’s Global Packaging Trends study has analyzed trends that consumer will “increasingly expect and seek from brands.” Their findings highlighted big changes in mobile-engagements and personalization:

Digital print that creates hyper-personal experiences; clean-label messaging that enhances brand transparency and builds purchase confidence; eco-responsible packaging; and apps that support “mobile-engaged” packaging…

Vivanda’s FlavorPrint services provides just that – a highly personalized experience and recommendation based on individual flavor and taste. Maybe in the near future your Coca-cola won’t just say “Abbi”…maybe it will come with a full meal selected specifically for “Abbi’s” taste for sweet and savory meals.

Share a Coke

 

MediaPost Marketing Daily

Comments are closed.