Presenting at the 2015 Best Practices for Consumer Products, Jerry introduced “what is possible with the digitization of taste as a means to empower the Network of Food to meet consumer needs and drive profitable growth.”

Taste, is the primary answer to the food boredom issue, and it continues to be the most important driver of choice. With the explosion of options for analytics in support of Brand and Shopper Marketing and Product Development, along with the emergence the connected consumer behaviors, there is a clear opportunity to leverage a digital representation of taste in support of meeting consumer needs and enabling new avenues of profitable growth.

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