Millenialls aren’t looking for economic gains, they’re looking for a better experience, even dare I use the term “gamification?” In the article “Millennials Want Loyalty Programs to Be Fun, Rewarding: Colloquy“, Progressive Grocer reports:
When asked to define the word that best describes their participation in a customer rewards program, “fun” was deemed to be most important for 34 percent of 18- to 34-year-old Millennials.
By comparison: The 66 percent of the general population cited “economical” as best describing their loyalty program participation (versus 56 percent of Millennials). If to reach a younger crowd, loyalty programs will need reevaluate the way they are currently promoting. FlavorPrint can help by personalizing their content and making it “fun” to discover new flavors, products and recipes.
See the whole article here.